Releasing Potential Through Failure
A global beverage brand partnered with The Failure Institute to bring their worldwide Release Your Infinite campaign to life.
Together, we co-created a concept centered on releasing potential through failure—encouraging audiences to move past fear, tap into passion, and explore new paths to “release all they can be.”
By leveraging The Failure Institute’s format and community, we crafted a communications campaign and video series rooted in real, powerful stories. This immersive experience connected deeply with the brand’s audience.
Releasing Potential Through Failure: Behind the Campaign
To bring the message of releasing potential through failure into reality, we produced a special edition of our signature private event. This experience combined:
- A live event with stories of failure
- A video series with talks and interviews
- A dynamic social media campaign
The result? A multi-platform campaign that resonated emotionally and expanded the brand’s reach in an authentic, disruptive way.
Creating Impact with Authentic Storytelling
With support from The Failure Institute team, the production aligned with the brand’s goals—down to every detail: venue, speakers, and tone.
Speakers included:
- Influencer Chumel Torres
- Singer-songwriter Pambo
- Renowned chef Aquiles Chávez
Their stories of overcoming setbacks proved the power of releasing potential through failure—a concept that moved the audience deeply.
Releasing Potential Through Failure Across Platforms
A robust content strategy helped amplify this message far beyond the event. Using our storytelling format, the brand launched a digital campaign that included:
- Short videos and interviews
- Interactive social media posts
- The hashtag #MyFuckingPropósito, which sparked over 600 organic interactions
This multi-channel strategy turned stories of failure into stories of empowerment—and generated meaningful engagement.
Expanding Reach Through Media and Authentic Connections
One of the most emotional highlights of the night was hearing Chumel Torres share how he went from having only a few dollars in his pocket to becoming one of Mexico’s most celebrated comedians.
The event ended with an exclusive networking space with cocktails, where attendees engaged organically with the brand in a relaxed and immersive setting.
Special Editions That Inspire
This global beverage brand found in The Failure Institute the ideal partner to bring their message to life.
Through compelling stories told by public figures and an innovative, emotionally resonant format, we helped create a memorable experience as part of their global campaign.
The collaboration proved just how universal failure is—and how powerful it can be to let go of the fear of messing up and start releasing our full potential.
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