Learning from Mistakes to Drive Innovation
We had the chance to collaborate with a global construction industry leader, creating unique experiences to drive innovation by learning from mistakes.
For years, we’ve brought The Failure Institute private events to this company’s offices in Houston, London, and Monterrey, building safe spaces where leaders openly share their mistakes.
These moments of vulnerability have become a spark for fresh ideas and truly innovative products.
How Learning from Mistakes Drives Innovation in Construction
In our latest collaboration, we gathered leaders from around the world to reflect on the importance of learning from mistakes to drive innovation.
Attendees left with powerful insights into how their company—while striving for excellence—doesn’t shy away from addressing ethical missteps, turning challenges into stepping stones for progress.
Safe Spaces that Promote Openness and Innovation
The goal was to foster a safe, judgment-free environment where failure is part of the process, not a taboo.
Stories from Leaders Who Embrace Mistakes
Executives such as Alberto Lozano (VP of Distribution), Alberto Luis de Armas (SVP of HR), and Hazael Misraim (COO at Feek), shared honest, impactful stories about missteps they encountered while scaling startups or developing new products.
Their openness demonstrated how learning from mistakes to drive innovation becomes a practical, repeatable leadership behavior.
Strengthening Problem-Solving Through Vulnerability
“It was incredibly valuable and eye-opening to hear someone at such a senior level share their own failures so openly,” one attendee noted.
By embracing vulnerability and sharing personal lessons, these leaders helped inspire a problem-solving mindset across their teams.
Building a Culture of Innovation Through Shared Learning
This collaboration has grown into a powerful catalyst for innovation and collective learning.
The company’s leadership, through vulnerability and transparency, continues to build a space where experimentation is welcome and ideas thrive.
Ethical Failures as Innovation Catalysts
What sets this organization apart is its willingness to acknowledge ethical failures as growth opportunities—a mindset that encourages both resilience and creativity.
By normalizing the act of sharing setbacks, the company is shaping a culture that genuinely supports learning from mistakes to drive innovation at all levels.
About the Speakers
Alberto Lozano, Vice President of Distribution at CEMEX Channel Sales
Director in the building materials industry with an MBA from IPADE Business School. Known for his negotiation skills, strategic planning, and visionary sales leadership.
Alberto Luis de Armas, SVP of Human Resources at CEMEX
Leads digital transformation in HR at CEMEX, focused on enhancing execution through digital strategies. His background covers business development and human resources.
Hazael Misraim, COO at Feek and Head of Fuckup Nights Monterrey
He has 17 years of experience across telecom, fintech, and other industries, specializing in digital marketing and commercial strategy. He’s led teams from startups to large corporations, from idea to expansion.
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