The Perfectly Imperfect Motherhood Event hosted for BBVA offered powerful working mothers support in an authentic and human way.
Over 500 people gathered in Mexico City to celebrate motherhood through vulnerability and truth. The event wasn’t just a tribute—it was a space for emotional, raw, and meaningful conversations.
The event centered around personal stories that redefined what it means to be a mother and a leader. Women from various professional backgrounds shared insights on resilience, identity, and growth—building a new culture of working mothers support.
Gabriela Rosas, Co-Founder at Cascade Leadership, shared her experience as a stepmother. She redefined “stepmotherhood” by focusing on chosen love and emotional awareness.
“You can’t mother or lead if you don’t understand your emotions.”
Her talk deeply resonated with the audience, many of whom were moved to tears.
Mercedes López, CMO at Traxión, spoke about her divorce and its role in shaping her as a leader. Her honesty empowered the room.
“If you’re a woman, NEVER take the meeting notes. Take your seat at the table and act like it.”
Ruth Valdés, Director of Culture at BBVA, opened up about adapting to a new country while building her career.
“We say we don’t want kids, but we do want teams. I’m not sure where I’ve learned more—probably both.”
Their stories reinforced that working mothers support must involve emotional honesty and organizational empathy.
Ruth received messages from colleagues who, for the first time, felt seen—or like they had permission to choose differently.
One participant wrote, “You gave me the courage I needed.”
Ana Cecilia Valdés, the event’s lead at BBVA, explained the driving force behind it: breaking out of comfort zones to promote working mothers support without sacrificing ambition.
“Where shame dies, inspiration is born.”
This was more than a celebration—it was a transformational experience. Women reclaimed the narrative around motherhood and success.
Ruth summed it up best:
“It’s a no-brainer to hire someone with top multitasking skills, bravery, and the ability to create safe spaces. Like a mom.”
Ana Cecilia added:
“The path isn’t about perfection—it’s about authenticity, loyalty to yourself, and a healthy dose of humor.”
Pepe Villatoro, CEO of The Failure Institute and event moderator, closed with:
“BBVA broke the mold. These women reminded us we can pursue motherhood and ambition without compromise.”
The Perfectly Imperfect Motherhood Event proved how working mothers support leads to powerful change when companies truly listen.
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