How Audiocodes Connected with Microsoft Through a Private Corporate Innovation Event
What happens when a technology company like Audiocodes steps away from traditional formats to engage clients and partners in a bold new way?
The answer: a private corporate innovation event built on authenticity, failure, and human connection.
Why Host a Private Corporate Innovation Event?
In a fast-paced corporate world, companies often overlook the power of emotional connection. Audiocodes chose a different path. By organizing a private event focused on real stories of failure, they fostered trust, vulnerability, and genuine engagement with key clients and partners like Microsoft.
Challenging Traditional Formats
This private corporate innovation event broke away from metrics and performance-driven scripts. Instead, it invited strategic stakeholders into a space of reflection and emotional resonance—demonstrating that innovation and leadership often come from learning through failure.
A Tailored Experience to Drive Trust and Bold Dialogue
The event was carefully crafted to match the tone and goals of Audiocodes and its ecosystem.
It featured the format of a corporate-adapted The Failure Institute experience: three powerful speakers, honest stories, and a moderated space for deep connection.
Three Stories, One Message: Learning Through Failure
The event featured three high-level voices:
Fernando Muñoz – Electronics Engineer and Solutions Architect at Audiocodes
Yudit Maria – Microsoft cybersecurity specialist, with leadership experience in finance and manufacturing
Opinio Álvarez – President of Auto Care SRL, with nearly 30 years in the automotive industry
Opinio shared his journey from banking to entrepreneurship. His business grew rapidly, but he ignored warning signs. Financial missteps, overuse of credit, and the 2008 crisis led to collapse. His takeaway? Learn to restructure before it’s too late, stay grounded, and ask for help early.
Each story revealed that corporate innovation often begins when we stop pretending perfection and start embracing failure.
What Made This Private Event So Impactful?
“The whole preparation process was spectacular… all I heard were great comments,” shared Leslie Barrera, Marketing & Business Development Manager.
This private corporate innovation event created psychological safety, encouraged vulnerability, and helped reset traditional dynamics between stakeholders.
How Audiocodes Strengthened Key Partnerships Through Innovation
Far from being just an internal initiative, this event became a strategic platform to reinforce trust with Microsoft and top regional clients.
By daring to be different, Audiocodes enhanced its reputation as a forward-thinking company.
The Value of Private Corporate Innovation Events for Companies
Private innovation events help companies:
-
Build stakeholder trust through honest conversations
-
Elevate leadership by sharing real-world lessons
-
Position their brand as innovative
-
Foster collaboration by showing vulnerability at the executive level
How The Failure Institute Delivers Transformative Experiences
We help organizations co-create events that reflect their culture, values, and leadership. We provide everything—from coaching and curation to logistics and moderation. The result is a deeply aligned, powerful experience.
Just like with Audiocodes, we guide your team to:
Identify the right stories
Support leaders in shaping narratives
Tailor the tone and dynamics to fit your audience
EN 
ES