At Meridiam Park in Aguascalientes, we opened a new Conference Center and restarted the local chapter of The Failure Institute. The event, organized by Luis Cabrera from Inadaptados, was built around real failure stories in business. These stories offered practical lessons and showed how setbacks can lead to meaningful growth.
Three speakers shared their stories: entrepreneur Héctor Troncoso, football legend Zague, and investor Francisco Navarro.
These stories were diverse—ranging from sports and investments to entrepreneurship—but they all had one common thread: growth through adversity.
At 17, Héctor left school after his family lost nearly everything. His first business, a club in the Bosque de Tarango in Mexico City, didn’t work. He later tried real estate in Tijuana, but that failed too. Inspired by a gym in San Diego, he returned to Mexico and launched Sports World, the only Latin American fitness company listed on the stock exchange.
He got funding, including from Zague, but ran out of money before opening. They pushed forward but lost control of the company during an IPO. Then, he was diagnosed with cancer. After recovering, he started FITSI. Today, the business has 18 locations and a $70 million valuation.
“The faster you fail, the better you’re going to,” he said.
He also shared:
“Ego is a gigantic monster that’s hard to control. But once you do, you start surrounding yourself with people better than you—because you accept you can learn from those right beside you.”
Zague, a former Club América player, talked about a moment that fans still remember: a missed goal in the 1994 World Cup against Norway.
“Even now, people bring it up,” he said.
He also recalled being booed by 120,000 fans at the Azteca Stadium after another missed shot.
“In football, you’re a hero one minute and a villain the next.”
Despite being the top scorer for his club, many people focus on that one mistake. Sharing his story helped him and others understand how failure affects even the most successful careers.
This event wasn’t just about opening a building. It was about changing how we talk about success. The Conference Center Aguascalientes failure stories helped everyone see that failure isn’t the end. It’s something we all face—and something we can learn from.
“Failures are the beginning of great success. Sports World is a success built on failures,” said Héctor Troncoso.
Can your team grow by hearing real failure stories in business? Are you looking for ways to build trust and reflection in your group?