{"id":27842,"date":"2025-06-01T12:15:36","date_gmt":"2025-06-01T17:15:36","guid":{"rendered":"https:\/\/thefailureinstitute.com\/?p=27842"},"modified":"2025-06-06T17:00:38","modified_gmt":"2025-06-06T22:00:38","slug":"lessons-from-coworking-and-corporate-real-estate-leadership-failure","status":"publish","type":"post","link":"https:\/\/thefailureinstitute.com\/es\/failure-culture-at-work\/lessons-from-coworking-and-corporate-real-estate-leadership-failure\/","title":{"rendered":"Lecciones del Liderazgo en Coworking y Bienes Ra\u00edces corporativos a trav\u00e9s del Fracaso"},"content":{"rendered":"
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En esta edici\u00f3n, exploramos las lecciones de liderazgo en coworking y bienes ra\u00edces corporativos<\/strong> a trav\u00e9s de la experiencia de Karen Scarpetta<\/strong><\/a>, exl\u00edder de WeWork Latam<\/a><\/strong> \u00a0quien atraves\u00f3 crisis, transformaciones y los duros aprendizajes que conlleva tomar decisiones a gran escala.<\/p>

Esta historia se comparti\u00f3 primero en nuestra Newsletter del Instituto del Fracaso<\/i><\/b><\/a>, donde cada mes difundimos una de las mejores historias de fracaso de nuestra comunidad global. Recibe estas historias antes que nadie \u2014Suscr\u00edbete a Nuestro Newsletter Aqu\u00ed.<\/a><\/strong><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"Karen<\/figure>

Sobre Karen Scarpetta<\/h3>

Es una l\u00edder empresarial creativa, curiosa y apasionada. Disfruta generar impacto a trav\u00e9s del crecimiento sostenible de las organizaciones y equipos que lidera, buscando siempre marcar la diferencia en la vida de quienes la rodean. Fue CEO de WeWork Latam y actualmente forma parte del consejo de Dunna, adem\u00e1s de ser asesora y conferencista.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Redefinir el Fracaso: Un Punto de Partida Estrat\u00e9gico<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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El Instituto del Fracaso<\/span>: \u00bfCu\u00e1l es tu definici\u00f3n personal de fracaso?<\/p>

Karen<\/span>: Es un punto de partida. Un cambio de direcci\u00f3n que te aporta experiencia, claridad y, muchas veces, mejores resultados. Aunque solemos evitarlo, el fracaso construye valent\u00eda. Nos permite lanzarnos a lo desconocido y evolucionar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Liderazgo en Coworking y Bienes Ra\u00edces Corporativos en Tiempos de Crisis<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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En 2020, Karen enfrentaba uno de los cap\u00edtulos m\u00e1s complejos de su carrera. Tras liderar una reestructuraci\u00f3n profunda en Colombia, asumi\u00f3 las operaciones de coworking y bienes ra\u00edces corporativos<\/em> en medio de una gran incertidumbre, con el firme prop\u00f3sito de mantener el negocio a flote de manera sostenible.<\/p>

En la segunda mitad de 2021, asumi\u00f3 la direcci\u00f3n de la regi\u00f3n sur hispanohablante de Latinoam\u00e9rica. El enfoque cambi\u00f3 dr\u00e1sticamente: hab\u00eda que reducir gastos operativos a toda costa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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El Riesgo de Recortar Demasiado<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La conversaci\u00f3n ya no era sobre optimizar, sino sobre recortar sin excepci\u00f3n<\/em>. Incluso se pusieron en duda servicios esenciales. La estrategia comenz\u00f3 a afectar la percepci\u00f3n de valor de la marca y la satisfacci\u00f3n del cliente.<\/em>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Cuando la Reducci\u00f3n de Costos Afecta la entrega de Valor<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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En el intento por sobrevivir, sacrificaron lo m\u00e1s importante: la calidad. Los recortes mejoraron temporalmente los m\u00e1rgenes financieros, pero aument\u00f3 la rotaci\u00f3n de clientes. La diferencia se sent\u00eda. Los equipos de atenci\u00f3n manifestaron su frustraci\u00f3n. El valor que ofrec\u00eda el negocio se deterior\u00f3.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Replantear el Rumbo: Lecciones Estrat\u00e9gicas de Liderazgo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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El punto de quiebre lleg\u00f3 cuando las tasas de renovaci\u00f3n comenzaron a caer. El primer intento fue ajustar precios, pero ese no era el problema. Precio y valor no son lo mismo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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De los Recortes al Enfoque en el Valor<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Karen lider\u00f3 el cambio. Revisaron cada decisi\u00f3n: cada proveedor, cada servicio. La nueva estrategia se centr\u00f3 en invertir en valor<\/em>, una pieza clave en las lecciones de liderazgo en coworking y bienes ra\u00edces corporativos<\/em>. La calidad volvi\u00f3 a ser prioridad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Equipos Empoderados a trav\u00e9s de la Colaboraci\u00f3n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Karen impuls\u00f3 espacios de di\u00e1logo y transparencia. Con sesiones como \u201cCharlas con Ka\u201d, invit\u00f3 a los equipos a repensar objetivos y accionar con base en datos reales. Esa apertura fortaleci\u00f3 la confianza interna.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Reflexiones de liderazgo: Del Colapso a una Recuperaci\u00f3n Centrada en las Personas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Para Karen, los errores ense\u00f1an. Nos hacen avanzar. El verdadero error es no moverse. Incluso actuar de forma imperfecta ofrece la informaci\u00f3n que necesitamos para corregir.<\/p>

Insiste en un enfoque \u201chuman centric\u201d. No se trata solo de clientes, sino de personas: colaboradores, proveedores y aliados estrat\u00e9gicos. Todos deben estar alineados bajo un prop\u00f3sito com\u00fan.<\/p>

\u201cPreguntarte \u2018\u00bfQu\u00e9 es lo mejor que puede pasar?\u2019 es mucho m\u00e1s poderoso que paralizarte imaginando el peor escenario.\u201d<\/em><\/p><\/blockquote>

\u00bfCambiar\u00eda algo?<\/strong> No. Tomar\u00eda la misma decisi\u00f3n, pero actuar\u00eda m\u00e1s r\u00e1pido. Porque, al final, la lecci\u00f3n es clara: los extremos rara vez funcionan. El liderazgo se trata de matices, de coraje y de corregir el rumbo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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En Conclusi\u00f3n\u2026<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La historia de Karen demuestra que un gran liderazgo no consiste en evitar el fracaso, sino en c\u00f3mo se responde a \u00e9l. Su experiencia en el mundo del coworking y los bienes ra\u00edces corporativos nos deja grandes aprendizajes:<\/p>

  • Nunca te quedes quieto.<\/strong> Es mejor actuar y equivocarse que no hacer nada.<\/p><\/li>

  • Comunicaci\u00f3n clara y directa.<\/strong> Involucrar a todo el equipo genera compromiso colectivo.<\/p><\/li>

  • Evita los extremos.<\/strong> Liderar no es recortar sin medida, sino invertir con inteligencia para proteger lo que hace \u00fanica a tu marca. smart investment<\/em> that protects your brand’s value.<\/p><\/li>

  • Pon a las personas en el centro.<\/strong> El liderazgo real equilibra personas, procesos y prop\u00f3sito.<\/p><\/li><\/ul>

    El fracaso puede ser un motor de transformaci\u00f3n cuando se aborda con humildad, apertura y determinaci\u00f3n. Estas lecciones de lecciones de liderazgo en coworking y bienes ra\u00edces corporativos<\/em> nos recuerdan que la resiliencia y la capacidad de adaptaci\u00f3n son esenciales para lograr el \u00e9xito a largo plazo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    In this edition, we explore coworking and corporate real estate leadership lessons through the experience of Karen Scarpetta, a leader of WeWork Latam \u00a0who navigated crisis, change, and the hard truths of decision-making at scale. This story was first seen in our The Failure Institute Newsletter, where each month we share one of the best […]<\/p>","protected":false},"author":1,"featured_media":27843,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[185,158],"tags":[],"class_list":["post-27842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-culture-work","category-failure-culture-at-work"],"yoast_head":"\nCoworking and Corporate Real Estate Leadership Lessons<\/title>\n<meta name=\"description\" content=\"Discover key leadership lessons from failure in coworking and corporate real estate, as told by Karen Scarpetta from WeWork Latam.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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