{"id":27539,"date":"2025-03-27T14:59:37","date_gmt":"2025-03-27T19:59:37","guid":{"rendered":"https:\/\/thefailureinstitute.com\/?p=27539"},"modified":"2025-04-04T13:36:53","modified_gmt":"2025-04-04T18:36:53","slug":"releasing-potential-through-failure","status":"publish","type":"post","link":"https:\/\/thefailureinstitute.com\/es\/failure-culture-at-work\/releasing-potential-through-failure\/","title":{"rendered":"Liberando el Potencial a Trav\u00e9s del Fracaso"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"27539\" class=\"elementor elementor-27539\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc85c49 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc85c49\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50ec5f5\" data-id=\"50ec5f5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7f6d6b elementor-widget elementor-widget-text-editor\" data-id=\"e7f6d6b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"724\" data-end=\"1048\">Una reconocida marca global de bebidas uni\u00f3 fuerzas con <a href=\"https:\/\/thefailureinstitute.com\/es\/\"><b>El Instituto del Fracaso<\/b><\/a> para dar vida a su campa\u00f1a <em data-start=\"810\" data-end=\"833\">Release Your Infinite<\/em> globalmente.\u00a0<\/p><p data-start=\"724\" data-end=\"1048\">Together, we co-created a concept centered on <strong data-start=\"898\" data-end=\"937\">liberar el potencial a trav\u00e9s del fracaso,<\/strong>\u2014inspirando al p\u00fablico a superar el miedo, reconectar con su pasi\u00f3n y explorar nuevos caminos para \u201cliberar todo lo que pueden ser\u201d.<\/p><p data-start=\"1050\" data-end=\"1277\">Aprovechando la plataforma creada por <a href=\"https:\/\/thefailureinstitute.com\/es\/\"><b>The Failure Institute\u2019s<\/b><\/a>\u00a0, el formato y la comunidad, dise\u00f1amos una campa\u00f1a de comunicaci\u00f3n y una serie de videos basados en historias reales y poderosas. Esta experiencia inmersiva conect\u00f3 profundamente con la audiencia de la marca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ca77253 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ca77253\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0a73494\" data-id=\"0a73494\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23167d3 elementor-widget elementor-widget-heading\" data-id=\"23167d3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Liberando el Potencial a Trav\u00e9s del Fracaso: Detr\u00e1s de la Campa\u00f1a<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e2bff7b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e2bff7b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b2f3842\" data-id=\"b2f3842\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b4c6ee elementor-widget elementor-widget-text-editor\" data-id=\"9b4c6ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1354\" data-end=\"1519\">Para hacer realidad el mensaje de <strong data-start=\"1378\" data-end=\"1417\">liberar el potencial a trav\u00e9s del fracaso,<\/strong> desarrollamos una edici\u00f3n especial, adaptando nuestro evento privado para corporativos. Esta experiencia combin\u00f3:<\/p><ul><li><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">Un evento en vivo con historias de fracaso<\/span><\/li><li><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">Una serie de videos con charlas y entrevistas<\/span><\/li><li><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">Una campa\u00f1a din\u00e1mica en redes sociales<\/span><\/li><\/ul><p data-start=\"1638\" data-end=\"1770\"><strong data-start=\"1638\" data-end=\"1653\">\u00bfEl resultado?<\/strong> Una campa\u00f1a multiplataforma que gener\u00f3 una conexi\u00f3n emocional aut\u00e9ntica y ampli\u00f3 el alcance de la marca de manera disruptiva.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2257f6d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2257f6d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-abdf9db\" data-id=\"abdf9db\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-95047a3 elementor-widget elementor-widget-heading\" data-id=\"95047a3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Generando Impacto con Historias Aut\u00e9nticas<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3a5d85 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3a5d85\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3bce9ba\" data-id=\"3bce9ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1ff96a elementor-widget elementor-widget-text-editor\" data-id=\"a1ff96a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1834\" data-end=\"1976\">Con el respaldo del equipo de <a href=\"https:\/\/thefailureinstitute.com\/es\/\"><b>El Instituto del Fracaso<\/b><\/a> , la producci\u00f3n se aline\u00f3 perfectamente con los objetivos de la marca, cuidando cada detalle: el lugar, los speakers y el tono del evento.<\/p><p data-start=\"1978\" data-end=\"1996\">Entre los speakers destacados estuvieron:<\/p><ul><li><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">El influencer <\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\" data-start=\"2011\" data-end=\"2028\"><b>Chumel Torres<br \/><\/b><\/span><\/li><li><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">La cantautora <\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\" data-start=\"2049\" data-end=\"2058\"><b>Pambo<\/b><br \/><\/span><\/li><li><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">El reconocido chef <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\" data-start=\"2075\" data-end=\"2093\">Aquiles Ch\u00e1vez<\/strong><\/li><\/ul><p data-start=\"2095\" data-end=\"2233\">Sus historias demostraron el poder de <strong data-start=\"2152\" data-end=\"2191\">liberar el potencial a trav\u00e9s del fracaso,<\/strong>un concepto que conmovi\u00f3 profundamente a la audiencia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2dc7a8a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2dc7a8a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-301bf04\" data-id=\"301bf04\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7438a8d elementor-widget elementor-widget-heading\" data-id=\"7438a8d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Liberando el Potencial a Trav\u00e9s del Fracaso en Todas las Plataformas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-583ba7e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"583ba7e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-998927f\" data-id=\"998927f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9fc5dcb elementor-widget elementor-widget-text-editor\" data-id=\"9fc5dcb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2306\" data-end=\"2465\">Una s\u00f3lida estrategia de contenidos ayud\u00f3 a amplificar este mensaje mucho m\u00e1s all\u00e1 del evento. Utilizando nuestro formato de storytelling, la marca lanz\u00f3 una campa\u00f1a digital que incluy\u00f3:<\/p><ul><li><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">Videos breves y entrevistas<\/span><\/li><li><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">Publicaciones interactivas en redes sociales<\/span><\/li><li><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">El hashtag <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\" data-start=\"2548\" data-end=\"2571\">#MyFuckingProp\u00f3sito<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">, que gener\u00f3 m\u00e1s de 600 interacciones org\u00e1nicas<\/span><\/li><\/ul><div><p data-start=\"2618\" data-end=\"2736\">Esta estrategia multicanal convirti\u00f3 historias de fracaso en historias de empoderamiento, generando un alto nivel de participaci\u00f3n en la audiencia de la marca.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fbd39ec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fbd39ec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea1a515\" data-id=\"ea1a515\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc09d39 elementor-widget elementor-widget-heading\" data-id=\"dc09d39\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ampliando el Alcance con Medios y Conexiones Aut\u00e9nticas<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eed8f52 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eed8f52\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ae7120f\" data-id=\"ae7120f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22ee70c elementor-widget elementor-widget-text-editor\" data-id=\"22ee70c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2030\" data-end=\"2247\">Uno de los momentos m\u00e1s emotivos de la noche fue escuchar a Chumel Torres compartir c\u00f3mo pas\u00f3 de tener solo unos pocos pesos en el bolsillo a convertirse en uno de los comediantes m\u00e1s reconocidos de M\u00e9xico.<\/p><p data-start=\"2249\" data-end=\"2415\">El evento cerr\u00f3 con un espacio exclusivo de networking acompa\u00f1ado de cocteles, donde los asistentes pudieron conectarse de manera aut\u00e9ntica con la marca en un ambiente \u00fanico e inmersivo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9572646 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9572646\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d6a1f2\" data-id=\"6d6a1f2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-964f26d elementor-widget elementor-widget-heading\" data-id=\"964f26d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ediciones Especiales que Inspiran<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d7085b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d7085b9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-258feed\" data-id=\"258feed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f28a160 elementor-widget elementor-widget-text-editor\" data-id=\"f28a160\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2417\" data-end=\"2667\">Esta marca global de bebidas encontr\u00f3 en <a href=\"https:\/\/thefailureinstitute.com\/es\/\"><b>El Instituto del Fracaso<\/b><\/a> al socio ideal para dar vida a su mensaje.&nbsp;<\/p>\n<p data-start=\"2417\" data-end=\"2667\">A trav\u00e9s de historias impactantes contadas por figuras p\u00fablicas y un formato innovador cargado de emoci\u00f3n, ayudamos a crear una experiencia memorable como parte de su campa\u00f1a global.&nbsp;<\/p>\n<p data-start=\"2417\" data-end=\"2667\">Esta colaboraci\u00f3n demostr\u00f3 cu\u00e1n universal es el fracaso\u2014y cu\u00e1n poderoso puede ser dejar de temer al error para comenzar a liberar todo nuestro potencial.&nbsp;&nbsp;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-74073f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74073f7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5db844a\" data-id=\"5db844a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc3d71a elementor-widget elementor-widget-spacer\" data-id=\"cc3d71a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c96783e elementor-widget elementor-widget-text-editor\" data-id=\"c96783e\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-c96783e{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b553981 elementor-widget elementor-widget-text-editor\" data-id=\"b553981\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<button style=\"font-size: 15px; font-weight: 600; text-transform: uppercase; fill: #FFFFFF; color: #ffffff; background-color: #f48274; border-radius: 0px 0px 0px 0px; 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